CASES
We have many years of experience working with international clients. Here you can find previous work and our current campaigns. Let us connect so we can put your name on the list too.
WORK REFERENCES
JUST BRANDING iNT.
Discovering the secrets of The JENSEN-GROUP
The JENSEN-GROUP is the dominant player worldwide in the laundry industry. They are transforming many of their services and competencies from analog to digital and have in that process even created digital products. Therefore, they also wanted to transform their marketing and communication activities to digital and SoMe platforms. – From offline to online.
The digital campaigns really took off spring 2018.
Development of a social media communication strategy, positioning the JENSEN GROUP with a new tagline “Creating the future in laundry automation”. That tagline is the essence of The JENSEN-GROUP not only in the external communication but also works as an intern “WHY” and strategic direction.
A reinforced and stronger SoMe presence with LinkedIn as the center of SoMe platforms with worldwide targeted reach was key when connecting all the online and digital platforms and activities.
Development of multiple video campaigns and creative content has been and still is the main component in the campaigns like e.g. this campaign: “Discovering the secrets of The JENSEN-GROUP”.
350% growth in followers on SoMe and thousands of hours of video exposure for the main target groups.
The JENSEN-GROUP is now also the dominant player online in the industry.
42 Degrees
Creation of a new brand
A plant located in the former capital of Spain, Valladolid that produces self-heating cans with coffee, tea and latte….and an idea of making the production commercial.
That was the basic that was there before everything started when creating the brand from scratch. No name, no look and feel, no nothing! Create an international brand.
That was the exciting task we were given before creating name, logo, packaging, design, identifying values and the core of the brand.
Development of a new social brand with an international brand identity but still authentic rooted in it’s local origin 2 hours north of Madrid on latitude 42. The self-heating technology heats up to 42 degrees + the room temperature, so therefore we created the name 42 degrees. Obvious you might say.
A clean concept shown in a clean and fresh modern look in design packaging and logo.
A brand extremely well received worldwide on fairs with a high level of interest from agents and distributors. The brand is now being sold in retail and “ready to go” chains and shops in multiple countries.
Miele – Sucking good
Making a strong brand even stronger
Miele is a very strong consumer brand with brand in several areas.
One of them is their vacuum cleaner.
Promoting a new vacuum cleaner with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.
The tagline ”Immer besser” was what also needed to be proven with the new vacuum cleaner in a market where the cleaning power ”absorbency” always it the focus for all brands and consumers.
Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.
Cross cultural humor was the main element in commercials that could be understood globally when crossing borders and languages. Using the family/couple stereotype as a platform and twisting it is the main idea – a stereotype where the man in the couple is the fool.
The campaign elements used were one strong commercial, out-of-home bill boards, print, banners and not least SoMe on Facebook.
The campaign was running on 5 continents in 25 countries and the results were an increase in sales in the vacuum cleaner segment up to 96%. + an even stronger vacuum cleaner brand.
The campaign won advertising awards and was in Turkey winning ”as the best viral campaign of the year”.
Miele Kitchen products
Building a new brand for Miele
Miele needed to brand their kitchen products that were not known among consumers.
There are more than 60 kitchen brands + small local/national brands in the segment, and the awareness about Miele was down to only a few percent.
Promoting all the kitchen products (dishwasher, ovens, refrigerators etc.) and increasing the brand awareness dramatically with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.
The concept followed the international developed Miele campaign, and using mainly the dishwasher as lead and awareness builder for the kitchen products was the strategy.
Strong commercials adaptable for both analog media and online and SoMe was a must, and the international campaign should be easily adaptable with some possibilities nationally to use and adapt the campaign parts that would be best media- and campaign-wise + the ability to fit each countries local budget.
Cross cultural humor was the main element in commercials that could be understood globally when crossing borders and languages.
Using a boy portrayed as a young entrepreneur is the center of the storyline.
The campaign elements used were one strong commercial, out-of-home bill boards, print, banners and not least SoMe on Facebook.
The campaign was running on 5 continents in 29 countries and the results were an rapid increase in brand awareness in the kitchen segment.
In Denmark and several other countries Miele kitchen products became number 1 in the segment with the highest brand awareness in front of Bosch/Siemens.
The campaign won advertising awards globally and was and still is in the Denmark the most successful international campaign ever.
GE Money bank/Santander
Get more out of life
The bank needed to raise its awareness that for years had been in the low 40’ties. The brand had to get stronger in a competitive environment where every sale got tougher day by day.
Development of a strong awareness creating campaign concept was the fundamental for this very successful campaign. Multi channel was a must adaptable for both online and offline.
Humor and irony that played on the classic sometimes troubled relationship between the son in law and his parents-in-law was the campaign idea: ”Get more out of life”.
Several TV-commercials told the story about the newly wed couple that moves in with the parents-in-law both on tv and online SoMe where multiple cut-down versions and stories in the main story created the campaign success supplemented by out-of home billboards and online banners in main media and e-mail marketing to clients and potential clients.
The campaign results were amazing. The awareness rose from 42% to 72% in the danish population. A result no campaign for GE Money Bank had ever achieved before.
Capelo – Designer lamps
Lit life!
Capelo is a totally new Danish designer lamp with a unique minimalistic design.
Creating the brand from scratch and the look and feel visually was the task from design manuals to SoMe posts and crowd funding campaigns.
Playing with the colors of the lamps and the functionalities was the key in a color- and playful campaign: ”Lit life”.
The campaign was online using day-to-day testing and detailed target group analysis as the main weapons in the powerful campaign kick-off.
Online B-2-C videos, competitions, picture posts and international targeting all lead to the website with webshop marketing. The main SoMe platforms used were FB and Instagram that played along side with the crowd funding marketing universe.
The brand literally got a kick start with more than 10.000 visitors in the webshop and fast growth in likes and followers in SoMe – it all came from scratch but in only after a 3-months launch the new designer brand had a strong start in the market.
Atkins
Creating the carb discussion
Atkins wanted to enter the European market after huge success in North America. The awareness about carbs and their impact on weight and well-being was extremely low, as was the awareness about Atkins and the products.
The brand strategy was 2-sided. On one side, it was needed to build the Atkins distribution and brand and on the other side, informing both the public and health authorities about carbs. At the time, the awareness about both Atkins and carbs was basically zero. The brand strategy was built on heavy information about Atkins products (without carbs) and carbs on all levels in the Nordic region.
A 2-year PR campaign based on evidence and research studies was rolled out, starting with key influencers in the Nordic health system in a top-down strategy before informing the public – At the same time, both retail chains and distribution companies were reached in a database-driven marketing campaign with the purpose of creating meetings and sales.
The PR campaign gained an extremely high level of exposure, from knowing basically nothing about carbs in the Nordic health system to getting a very high awareness. Products got the needed retail distribution to make the goals in sales.
Bangs
creating value for retail and distributors
Superfoods and drinks are a market in growth, but in addition to that, it’s a tough and highly competitive market. The Bangs brand was under pressure and needed a new direction.
Developing a new website and design was the core of creating a fresh and new perception of an old brand. This new perception should also be implemented in both national and international distribution. weapons in the powerful campaign kick-off.
The new design and website made it easier for retailers and distributors to order the products, creating the desired new world of opportunities for Bangs. New functionalities and features on the website got to a large extent the job done.
The changed strategy created new distribution opportunities for Bangs and considerable growth in sales in the tough market.
